CRMs don’t usually “break” overnight. They slowly drift out of truth: emails stop delivering, contacts switch jobs, duplicates multiply, and key fields stay blank. Then performance drops all at once when teams stop trusting the system and revert to spreadsheets, guesswork, or manual research.That hidden drift is CRM data decay, and it’s one of the most preventable reasons pipelines become harder to forecast, campaigns underperform, and sales teams waste time chasing dead ends.Datacare by Findyma (crm data cleansing) [...]
